To be a leading manufacturer of best quality electrical and telecommunication conductors that satisfy the needs of their valued customers.

To achieve their corporate commitment to excellence as a world class electrical and telecommunication products manufacturer using modern technology and highly motivated human resources for the benefit of all stakeholders.

They are committed to the manufacture and supply of quality electrical and telecommunication wires and cables that meet the required national/international standards and customers’ satisfaction.

They shall ensure continuous improvement of product quality through adequate training, quality control and putting in place corrective action as a result of audit report and feedback from customers.

As they are totally committed to the implementation of the requirements of NIS ISO 9001: 2000 standard, they shall ensure that this quality policy is understood at all levels of the Organization.

• • Superior products and unique technical support services that ensure utmost customers satisfaction at all times.

• • Broad products range and services for Power and Energy sector electrical Installations and Telecommunication.

• • Total Quality Assurance in their Production processes that meets International Standards. All their products and processes are ISO and SON quality compliant.

• • Core competence in Housing Wires, Aluminum Conductors, Armoured Cables, and Telecommunications Cables that gives credence and quality assurance to made in Nigeria Wire & Cable Products Pioneered by them at NWC PLC.

• • Superior distribution network and outlets that ensure easy accessibility to Products.

• • Highly motivated personnel that ensure increased productivity at all times.

• Cutting Edge Technology and superior machinery operating at optimum installed capacity that can meet customer requirement and emergency demands at all times.